ltaylorPhD

/Larry

About Larry

This author has not yet filled in any details.
So far Larry has created 23 blog entries.

Search Optimization

2016-03-06T17:38:14+00:00Categories: Content Strategy, Digital Marketing|Tags: |

You may have seen countless advertisements pitching SEO services and portraying them as a magic bullet. The pitch was to pay a few and your site 'would be at the top of the page'. The truth is that good SEO results takes time and requires sophisticated knowledge about how search engines work. These engines change their [...]

Comments Off on Search Optimization

A marketing strategy

2015-07-18T16:41:16+00:00Categories: Digital Marketing|Tags: |

Whether you are a solo entrepreneur, run a small company with a handful of employees or much more, today's business climate demands that you have an up to date marketing strategy that works for you 24 hours a day. Think of your marketing strategy as a key employee that takes exceptional care of every new client [...]

Comments Off on A marketing strategy

21 Twitter Strategies

2015-07-18T16:28:03+00:00Categories: Content Strategy, Digital Marketing|Tags: |

In some circles, there is a debate over the value of Twitter as a viable business tool. If you have an account, you'll probably agree that the first venture inside the Twittersphere is overwhelming and a combination of excitement or exasperation. The content and messages are fast paced, particularly after you begin to follow even a [...]

Comments Off on 21 Twitter Strategies

Six Philosophies

2015-07-18T16:21:03+00:00Categories: Digital Marketing, Life Cycle|Tags: |

For many years businesses have been in the broadcast mode, blasting out messages to convince you why you should buy and rarely listening to your needs and interests. Fortunately, many companies are beginning to realize that new methods of adding customers are needed. Consumers are smarter and know they have choices. Social networks provide reviews, recommendations [...]

Comments Off on Six Philosophies

Life Cycle Marketing

2015-07-18T16:54:55+00:00Categories: Digital Marketing, Life Cycle, Small Business, Tech Resources|

Lifecycle marketing is essentially a process that involves one form or another of marketing throughout relationship. You could view this as an infinite loop that that continues two way conversation with your audience from the start. What makes it a life cycle is that it has a life of its own that adapts as the relationship [...]

Comments Off on Life Cycle Marketing

Narrative Marketing & Engagement

2014-12-05T15:24:43+00:00Categories: Digital Marketing, Media Psychology|Tags: , |

Content marketing is the rage today. I get nearly a hundred emails a today from companies providing reports and e-books, all for the price of my click or email subscription. Companies have realized that one of the most powerful ways to engage prospects and customers is to continually provide useful value. Delivering a flow of content is [...]

Comments Off on Narrative Marketing & Engagement

Protecting Your Content

2014-12-05T13:05:36+00:00Categories: Tech Resources|Tags: |

A neighbor of mine recently experienced one of the most painful events any of us might imagine whether in business, a student or researcher. She had been working on her Master's Degree for the past several years and amassed quite a collection of research articles, papers, proposals and her work-in-progress dissertation. One day while she was [...]

Comments Off on Protecting Your Content

Behavioral Marketing

2014-12-05T12:56:27+00:00Categories: Digital Marketing, Media Psychology|Tags: |

No matter what type or size of business you may have, today's prospective customer thinks and acts differently.  Control over the buying process has now shifted from vendor to buyer.  Your audience now has the power of research and social tools 24/7, usually through a smartphone in a pocket or purse. Behavioral Marketing provides advanced capabilities [...]

Comments Off on Behavioral Marketing

Nullam Eget Elit Ante

2017-09-16T15:34:42+00:00Categories: Design, News|

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]

Comments Off on Nullam Eget Elit Ante

Curabitur Malesuadas Nisi

2014-11-03T18:58:35+00:00Categories: News, Videos, World|

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]

Comments Off on Curabitur Malesuadas Nisi