Lifecycle marketing is essentially a process that involves one form or another of marketing throughout relationship. You could view this as an infinite loop that that continues two way conversation with your audience from the start. What makes it a life cycle is that it has a life of its own that adapts as the relationship [...]
Creating a great customer buying experience Selling your products or services online can be the first experience a customer has with your business. Many businesses fail to see the importance of the purchase experience and think of it as a simple transaction. If you're not walked through how people buy from you, try it. Better yet, [...]
There is a constant debate in many business circles over the the value of social media. Everyone says you must be in the game if you're a business of ANY size but there are so many failures. I believe many of the 'failures' were simply due to poor implementations and weak resources. Small businesses frequently attempt [...]
Content marketing is all the rage and rightfully so because it provides an opportunity to deliver something useful to the target audience. It's actually a relatively easy strategy to implement but like social media, it requires a committed resource. Without someone to focus on creating content about your business, you're most likely going to be stuck [...]
Web sites are one aspect of your communication strategy. This article shares some of the factors for successful measurement of how well you're doing and the pointers that tell you what you need to change. Key Performance Indicators and a Few Value Boosters We've come a long way since the days of assuming that 'hits' to [...]
