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Description
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Course Content
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INTRODUCTION & OBJECTIVES
Why knowing more matters
3 Topics
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Research? Sounds boring. Tell me more
Key Benefits
What’s in it for me?
How to know your customer more deeply
2 Topics
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Desired Audience Research
Methods for Research
Module I - Understanding and Interacting to Get Critical Information
The More You Know – The Better This Works!
5 Topics
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Why Advance Research Will Save You Time and $$
How to better understand your present and future audience
The Persona and Why it Matters
How to Start Assessing Your Audience
Overview of Tools and Techniques
Module II - How to Collect Valuable Data
Key Points About the Collection Process
6 Topics
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The Survey – More Than You May Think
Asking The Right Questions
What questions are relevant to your product/service?
How to Avoid Survey Fatigue
Demographics? Psychographics? Both?
How to Connect as Humans
Technologies For Research
2 Topics
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Survey Tools
Automation
Designing Your Surveys
5 Topics
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Asking Open Ended Questions
Right Place – Right Questions
Rating scales
Incentives
Six Question Areas to Cover In Your Surveys
Module III - Implementing Your Collection Engine
How to Create Engagement To Get Responses
1 Topic
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Treat this as a Conversation
How to Get The Information
2 Topics
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Tools and Technology to Make It Easy
Sending practices and timing
Module IV - Analyzing and Action
Analysis and Action
2 Topics
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Spreadsheets
CRMs
Price
Features
Full lifetime access
Access from any device
Certificate of completion
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