For online marketing to be successful, a key component is the technology that enables your interaction with prospects and customers. This is more than having an email program. Your online sales activities must include the ability to work intelligently with your desired audience. What that means is the what you say, when you say it, and to whom you say it. Right message, right time, right targets. The demand more sophistication. As you will learn in this course, it doesn’t mean overly complex.

This program will simplify marketing technology concepts and show you how to implement tools as you are ready and have appropriate budget.