Persona Marketing

How to Know your Customer

Course Desription

Using Customer and Prospect Intelligence for Marketing Success

The more you understand about your prospects and customers, the more effective you can be at sales and long-term retention. Today’s consumer is empowered with technology in their pockets and purses to help them quickly scan for products and services they want. An in-depth understanding your desired audience is an essential success factor.

This course will explain how to learn more about your desired audience and leverage this knowledge for more results: more sales, more upselling opportunities, and customers that stick with you for the long-term.

Course Content

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INTRODUCTION & OBJECTIVES
Module I - Understanding and Interacting to Get Critical Information
Module II - How to Collect Valuable Data
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Module III - Implementing Your Collection Engine
Module IV - Analyzing and Action
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