story

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Narrative Marketing & Engagement

2014-12-05T15:24:43+00:00Categories: Digital Marketing, Media Psychology|Tags: , |

Content marketing is the rage today. I get nearly a hundred emails a today from companies providing reports and e-books, all for the price of my click or email subscription. Companies have realized that one of the most powerful ways to engage prospects and customers is to continually provide useful value. Delivering a flow of content is [...]

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The Visual Story

2014-12-05T16:50:44+00:00Categories: Content Strategy, Digital Marketing, Media Psychology|Tags: , , , |

The use of storytelling is becoming a powerful method for communicating more effectively about your organization and its uniqueness. As humans, we relate to stories and remember greater quantities of information we we are told a story. In this post I've illustrated two powerful examples of how a company shares what it's like to experience their [...]

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