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Description
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Course Content
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Introduction to Sales Funnels, Pyramids, and Lifecycles
The differences between a funnel and lifecycle and why it matters
The infamous and dying sales funnel
The sales funnel concept explained
3 Topics
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Implementing a simple sales funnel
Weaknesses of the sales funnel concept
Recommended approaches when using the sales funnel concept
The Sales Lifecycle Concept
Lifecycles and Customer Journeys
2 Topics
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The lifecycle of a prospect and customer in sales and retention
The journey of your audience
The Sales Pyramid Concept
The pyramid concept for sales and retention
Implementation of a sales pyramid in your sales and retention systems
Optimizing your sales flow
Essential technology for an optimized sales and retention flow
Key elements of sales optimization in digital marketing
Assessing the effectiveness of your sales flows
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