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Building trust through SEO

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  • Duration: 3-5 Hours​
  • Publisher: Sixlevel

Building Trust Through SEO

Learning Outcomes:

By completing this course, you will able to:
  • Understand key basics of SEO necessary for your website
  • Use our checklist of steps to prepare your site for better results
  • Understand how the pages (content) of your site improve results
  • Establish a routine process to routinely update your site's content

Establishing a strong online presence is no longer optional for small businesses—it's essential.

However, understanding how to stand out above the noise is daunting, especially if you have a new website. You must take steps to setup an SEO foundation for growth. 

It's easy to become overwhelmed at all of the 'how to' for SEO strategy. Unfortunately, much is overhyped, and unnecessary. 

This short course is designed to slice though the SEO jargon and help small business owners understand some basic steps for search results success.We'll give you a glossary with clear explanations and clear action steps.

For the few technical steps you need to take, we'll help you understand what needs to be done so you can forward to your friendly tech support person. (We're able to help online if you wish!)

Throughout this course, you will:

  • Learn the essential principles of SEO, how search engines work, and why SEO is crucial for your business's visibility and growth.
  • Gain specific action steps and checklists to create a sound SEO foundation.
  • Be guided step by step through the essential settings and strategies on WordPress, the world's most popular content management system.
  • Be  equipped with the knowledge and tools needed to optimize your website, attract more traffic, and ultimately, convert that traffic into customers.
  • Learn how to optimize your content for what Google must see for you to rank.
  • Understand the basic concepts of keyword strategies
  • Learn how to setup plugins to track SEO performance
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