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Welcome, I'm Larry Taylor, the founder of Six Level and your guide through this site and how I can help you improve your small business marketing. You can read more about me and my background here. What does Six Level do? Our focus is to help small businesses create simpler and smarter marketing programs using [...]
Confirmation bias is prevalent everywhere: politics, research, everyday life discussions. We make our evaluations and ignore the facts. Here's a simple chart to illustrate.
Email marketing is a powerful way to build and sustain a business and is still considered the most powerful technique to reach prospects and customers. Unfortunately, most companies are not very effective in how they use it. The reasons vary but are grounded in the lack of humanity. In other words, the email processes at many [...]